I felt like a spy within my own company. It was a hot summer day in 2003 and I was at the DaimlerChrysler proving grounds in Laredo, Texas to attend a focus group on the upcoming 2006 Mercedes-Benz R-Class minivan/crossover/sport touring wagon. My dozen or so fellow attendees were all wealthy owners of high-end Mercedes-Benz cars. I was here because the Mercedes-Benz USA focus group invite filter did not recognize my net worth nor the fact that I worked for Mercedes-Benz Financial Services. And I was not about to tell anyone that…
It ceased being fun working at American Honda around the summer of 1993. Most of our senior managers in the sales division had recently been fired. In May, the New York Times published the first story about our executives soliciting bribes from dealers. The Justice Department was snooping around our US headquarters in Torrance, CA. The year before, our geniuses in Japan had dropped the ground-breaking CRX two-seater and stuck us with the dull del Sol. Over at Acura, our Honda Division castoffs were busy trying to figure out why the tepid 5-cylinder Vigor was not selling.
We were still stuck in the Civic-Accord-Prelude-del Sol mode. “We will never build trucks,” our execs had often proudly proclaimed. Now we found ourselves caught flat-footed as we followed the success of the Ford Explorer, Nissan Pathfinder and Toyota 4Runner SUVs. We needed a sport-ute yesterday, and it would take us a minimum of four years to develop one. We did what any self-respecting, high quality, loved-by-its-customers car company would do in this situation.
We called Isuzu.
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- Brn "Curry and his band of hackers took what they learned to SiriusXM, which issued an immediate fix. "Good for them, both Yuga and Sirrius.
- Luke42 I see a lot of EVs on the road in my small city in Central Illinois.What most observers who don't live here don't realize is that "blue states" and "red states" still have a highly polarized urban/rural divide. I live in a small city, and we have a globally connected tech economy here.If I drive ten miles out of town, though, the necks are just as red as they are in Texas. Those folks do things the country way.American-city-culture loves EVs. The cars are an improvement in every way over, say, a Honda Civic used for commuting.Many American-country-culture icons assert that EVs must be the worst thing ever because city-people like them. It's self defeating for the country-people to think that way, of course, because the cars are good and electricity is cheaper (and, therefore, more plentiful) than gasoline. But there is a kernel of truth to their skepticism in that some use-cases aren't easily filled by EVs just yet -- but they would rather complain about the fact that EVs exist than to objectively pick the right tool for the right job.Long distance commuters (usually rural people who work in the city) have the most to gain from commuting via EV.EVs are pretty popular in small cities in flyover country, assuming the city is prosperous enough for its residents to afford new cars at all.
- FreedMike The FJ Kult is even cultier than the Tacoma Kult…and that’s saying something.
- FreedMike I want the RS6 BAD but I’m a touch short on dough. Anyone know what a kidney goes for on the black market these days?
- Bullnuke Another item on the list of "benefits" for privately owned vehicles being wirelessly connected to the motherships...