#FlexibleSmartphoneDockingStation

Former Hyundai executive John Krafcik recently spoke about connectivity and autonomy and of the possibility that electronic gizmos in our cars may make us less connected to the driving experience. That’s not the only challenge automakers and drivers face when it comes to electronics in cars. After seeing the missteps that Ford has made with Sync and MyFordTouch, with systems seemingly too complicated or not reliable enough for many drivers, it appears to me that the challenge of chasing a technological treadmill to try and keep cars, which most consumers keep for years, electronically up to date, is a fools errand. Comments to Derek’s post on Krafcik’s statement indicated that there’s definitely a market for less complicated car electronics. People have asked, “why does my car need to duplicate the more up-to-date services that my smartphone provides?” Well, someone at Continental Tire’s electronics and instrument division, VDO, asked that same question and they came up with the Flexible Smartphone Docking Station.