#FleetServices

With automotive connectivity kicking down the door to new sources of revenue, General Motors’ OnStar has already undergone a few changes since its debut in 1997 model-year Cadillacs. We’ve criticized some of the most recent ones, annoyed that GM is trying to utilize driving data to turn people into both master and slave. Last year, CEO Mary Barra said the automaker would expand into areas “that will generate revenue and profitability as we leverage the connectivity and then the ability to monetize data both in the vehicle and sharing it with other companies.”

While we can’t say we’re fond of her position, it’s likely to make the company heaps of cash. Tweaking automobiles to emit a constant stream of data back to headquarters does have its advantages, and businesses are, unsurprisingly, keen to capitalize on them. On Thursday, General Motors announced the launch of OnStar Vehicle Insights — a new telematics tool for fleet owners and operators.

The new management service seems cool, but the foundation it’s built upon might make you a bit uneasy. And it’s technically already inside your vehicle, assuming you own a GM product that’s less than five years old. You just have to pay to gain access.