Marketing… or Messaging? Tabloid Says Bond's Going Green in Next Film

British tabloid The Sun reported this week that the next James Bond movie will feature an all-electric Aston Martin Rapide E as 007’s featured ride in an effort to give the government-sanctioned killer a greener persona. While Bond films have featured countless vehicles, Astons are typically reserved for series’ titular hero — though he has driven a weird amount of Fords throughout the years.

Developed with loads of help from Williams Advanced Engineering, the Rapide E will be James’ first electric vehicle (watercraft and moon buggy excluded) and was an intentional decision on the part of the film’s director, Cary Joji Fukunaga, to update the character. “The decision was spearheaded by the film’s new director, who’s a total tree-hugger,” claimed The Sun’s unnamed source. “He is working directly with Aston Martin to get one of their electric cars ready for its big close-up.”

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Missing Bullitt Mustang Allegedly Found in Mexico After Hiding for Decades

Steve McQueen tear-assing around the streets of San Francisco in a Highland Green 1968 Mustang GT, hoping desperately to catch the two contract killers in a stealth black Dodge Charger R/T of the same vintage, is the standout moment from the film Bullitt. Three minutes of tension-building tailing followed by seven minutes of the most enjoyable and realistic on-screen tire-smoking mayhem ever set to jazz fusion. It is still one of the best car chases in any film, if not the best.

Sadly, as with most movie cars, the Mustang that did the majority of that incredible driving and took the brunt of the abuse vanished while the one kept pristine for the camera ended up on the East Coast in someone’s private collection. The owner of that car is notoriously secretive about it and has used it off-and-on as a daily driver, which is a shame, as the stunt car was assumed to have been sent to a junkyard and destroyed.

Then it cropped up in Mexico after having languished in anonymity for decades.

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  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.