Fiat Kills Off a Truck That's Not Really a Fiat

Perhaps to its misfortune, Fiat Chrysler Automobiles does not sell a midsize pickup in the world’s biggest truck market, but buyers in certain overseas markets were able to get into a four-door, body-on-frame midsizer carrying the Fiat badge — the Fullback, more properly described as a rebadged Mitsubishi Triton/L200.

Note the word “were.” The Fiat Fullback is no more, according to FCA’s light commercial vehicles division. The discontinuation stems from the same problem Fiat faces in America: really bad sales.

Read more
Midsize Ram Pickup Coming to the U.S., Replaces a Mitsubishi-based Model Overseas

Years of on-again, off-again rumors about the addition of a baby Ram truck to Fiat Chrysler’s product line has led us to this day. While the automaker’s Capital Markets Day presentation in Italy focused primarily on Jeep and the two Italian luxury divisions — three of the four global brands highlighted in its five-year plan — Ram sees new product, too, including a midsize truck.

CEO Sergio Marchionne wants its core brands spread as far and wide as possible, and that means occupying new segments. For Ram, this means the large off-road truck niche and the growing midsize market. “We’re working on it,” is what Marchionne said two years ago after being asked about a midsize Ram.

FCA had kiboshed the idea in 2015, claiming that developing a new midsize would prove too costly. And yet here we are.

Read more
Could Jim Morrison Make a Smaller Ram Happen?

Is there a chance that a leadership change at Fiat Chrysler Automobiles reported by Automotive News could lead to an often-speculated new pickup truck?

Jeep’s longtime director Jim Morrison is leaving that post to head the Ram pickup and commercial vehicle division, replacing Bob Hegbloom, who is leaving for the global shores of Ram International.

Ram and Jeep are by far FCA’s biggest moneymakers these days, and under Morrison’s watch the Jeep brand took on new prominence by expanding its range of models, even if it meant adopting architecture sourced from (sacrilege!) Fiat.

The news of Morrison’s switch to Ram raises the question, “Is this the person who will take the Ram brand in a smaller direction?”

Read more
  • Namesakeone If you want a Thunderbird like your neighbor's 1990s model, this is not the car. This is a Fox-body car, which was produced as a Thunderbird from MY 1980 through 1988 (with styling revisions). The 1989-1997 car, like your neighbor's, was based on the much heavier (but with independent rear suspension) MN-15 chassis.
  • Inside Looking Out I watched only his Youtube channel. Had no idea that there is TV show too. But it is 8 years or more that I cut the cable and do not watch TV except of local Fox News. There is too much politics and brainwashing including ads on TV. But I am subscribed to CNBC Youtube channel.
  • Jeff S Just to think we are now down to basically 3 minivans the Chrysler Pacifica, Honda Odyssey, Toyota Sienna. I wonder how much longer those will last. Today's minivan has grown in size over the original minivans and isn't so mini anymore considering it is bigger than a lot of short wheel based full size vans from the 70s and 80s. Back in the 70s and 80s everything smaller was mini--mini skirt, mini fridge, mini car, and mini truck. Mini cars were actually subcompact cars and mini trucks were compact trucks. Funny how some words are so prevalent in a specific era and how they go away and are unheard of in the following decades.
  • Jeff S Isn't this the same van Mercury used for the Villager? I believe it was the 1s and 2nd generations of this Quest.
  • VoGhost I don't understand the author's point. Two of the top five selling vehicles globally are Teslas. We have great data on the Model 3 for the past 5 years. What specifically is mysterious about used car values?