The Saad Truth About Sex, Cars, and Consumers

Gad Saad is an evolutionary behavioral scientist who is a professor of marketing at Concordia University in Canada. He’s also an associate editor of the journal Evolutionary Psychology and writes a popular blog for Psychology Today. Some have called him part of the “intellectual dark web”, a diverse group of heterodox academics who are willing to tack against the prevailing winds of thought conformity on today’s college campuses.

Saad applies the principals of evolutionary biology to consumers, but he uses the word consumers in its broadest definition, not just buyers, as humans make many choices about how we use many things. One area of his research has been how hormones affect consumers and also how consuming can affect hormones, in both sexes. For example, when men drive Porsches, their testosterone levels go up.

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  • Surakmn Wrong question, for a lot of people even a PHEV has enough range for commute or errands. The problem is lack of a cost effective, speedy and available charging infrastructure. With an ICE you're usually never more than a few miles away from a ten minute fill up. THAT is what makes me comfortable on a cross country trip. Electrics can manage more routes than many people realize but you have to plan it out and allow for charging times and pray charging stations are real and working shopping the way. It's a few years out yet.
  • John I had an 87 escort GT that was silver, it was a fun little car and got 35+ mpg average, one time I got 42 average on a turnpike trip.
  • Jho65697139 That's going to take a lot of buffing.
  • Corey Lewis No need for unique qualifications to care for this thing, it's just a Corolla with a different body on it.
  • Jeff S How's you Fiat doing?