#FerrariDino

2018 marks the 50th anniversary of Ferrari’s V6-engined Dino, an entry-level Ferrari that never actually wore Ferrari’s prancing horse badge.

With challenging regulatory environments and emissions targets to meet, 2018 surely seems like a fine time to resurrect the Dino name and concept. Yet it appears far more likely Ferrari will look to burst through its 10,000-unit annual production barrier with an FUV, rather than a Dino that, Automotive News reports, would likely be priced 20-percent below the current entry-level Ferrari.

The California T stickers from $202,723.

“We need to explore ways to attract customers to traditional values of the brand such as style, performance and engine sound before downgrading the entry level price for the brand,” Ferrari CEO Sergio Marchionne told analysts.

Downgrade. Pfft. Downgrading is for Porsche and McLaren.

When it was first introduced, what we know today as the Ferrari Dino was a bit of a conundrum. Simultaneously a tribute to Alfredo “Dino” Ferrari, Enzo Ferrari’s beloved deceased son, the first roadgoing midengine car from Ferrari, and an attempt to amortize costs between Ferrari and Fiat, which had bought the sports car maker in 1969, the Dino was also the first non-V12 powered car made by Ferrari and in fact it was not originally sold as a Ferrari. Dino was supposed to be a new marque for six and eight cylinder cars from the company, at a lower price point than Ferrari branded cars. That idea went away after the Dino 308 models, but the notion that the Dino was not quite a Ferrari sort of stuck to the car when it first came out. That the Dino had a DOHC V6 engine, designed by Ferrari to compete in Formula 2 but originally built in a Fiat factory to homologate it and shared with the Fiat Dino, a completely different car with, confusingly, the same name, didn’t help matters. Dinos from Ferrari weren’t cheap, about $13,000-$14,000 when new four decades ago, thousands more than a Porsche 911, and if my memory serves me well, they languished on the dealer lots and then stagnated in price once out of production. In the late 1970s, I’m pretty sure you could get them for used car money. At least at first.

Today Dinos are welcome at any Ferrari meet and it could cost you the price of a new Ferrari California to buy a 1973 Dino 246. Hagerty Insurance’s price guide says that the average price of a 40 year old Dino 246 is $172,000.

I’m not here to talk about the Ferrari Dino, though.