#FeelAlive

Mazda recently dropped a very brief teaser video suggesting a reveal of some sort during the New York auto show. Only the smallest of glimpses were given of a Mazda-esque headlight and grille edging, leaving speculation running from a CX-9 crossover refresh to an all-wheel-drive 6 sedan.

Well, wonder no more, as Mazda has just shown a new RX-9 coupe with twin rotary engines, a rear-drive 929 sedan, and an importation of the Bongo Friendee.

No, wait, hang on. What I meant to say was Mazda spent nearly 30 minutes talking about a new marketing campaign and about how its customers aren’t customers — they’re fans. Sigh.

At least the tantalizing Mazda KAI Concept, a vehicle which this author has dubbed “Son of Brera,” was in the background during the TED Talk press conference.