February Sales Freeze: Most Brands Out in the Cold Last Month

Most people don’t care to venture out into the frigid weather unless it is absolutely necessary, instead reserving time for indoor activities such as enjoying the heated delights of the nearest wood-burning stove. Given the sales results shown here for February, it would indeed seem that car buying doesn’t rank too high on the Top 40 of most Americans when the weather is foul.

Overall, sales were off nearly three percent compared to this time last year, fuelling speculation by talking heads that 2019 will be the first calendar year in ages that the industry fails to collectively move more than 17 million units.

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