The U.S. auto industry generated an overall sales increase in November 2015 despite notable decreases at American Honda and Volkswagen Group, and a shorter-than-normal November selling season.
So strong were the numbers produced in the lead-up to and during November that analysts and forecasters are all but certain that 2015 will go down as the best year ever for auto sales volume in America. Just six years removed from the doldrums of 2009, auto sales in 2015 are expanding for a fifth consecutive year, rising 52 percent compared with 2010 and 5 percent compared with 2014.
This is the theme of auto sales coverage as we approach the end of 2015, as bestseller lists highlighting the strength of pickup trucks and ever more popular crossovers are being prepped. But what about the small figures behind the big numbers; the less well-known stories which contribute to the overall theme?
These are they.
Surely Volkswagen of America, tarnished by daily revelations related to its September diesel emissions scandal, would report an October sales decrease, right?
No, as we discussed earlier this month, incentives and a booming market helped Volkswagen to an October sales increase — of 74 extra sales.
In October 2015, industry-wide sales jumped 14 percent to more than 1.45 million units with above-average improvements from General Motors, Fiat Chrysler Automobiles, and Hyundai-Kia.
Further to those results, these are the numbers behind the numbers.
5 x 10K: October marked the fifth occasion in 2015 — the fifth in the last 40 months — in which Ford sold more than 10,000 Mustangs in a single month. October’s total was just the fifth-highest achieved this year so far, but we’ve long since left prime Mustang buying season as the car is traditionally stronger in the spring and early summer. Prior to the Camaro’s return, Ford was selling nearly 14,000 Mustangs per month in 2006. The Blue Oval is averaging 10,632 in 2015.
September 2015 was a massive month for the U.S. auto industry, as the SAAR (seasonally adjusted annual rate) shot past 18 million sales and year-over-year volume jumped 16 percent. The auto industry marked the end of the third quarter having produced five-percent growth compared with the same period one year ago, making possible the idea that American consumers, businesses, and governments will purchase and lease more than 17 million new vehicles in 2015 for the first time in 14 years.
That’s the overall theme. These are some of the more interesting numbers which help make it so.
2,630 Non-Golf Golfs: Even before Volkswagen’s dirty diesel scandal, the majority of Golf hatchbacks (ignoring the SportWagen for the moment) sold in the United States aren’t even available with a diesel engine. The gas-only GTI, gas-only Golf R, and electric-only e-Golf generated 69 percent of total Golf hatchback sales in September.