#FCAFiatChryslerAutomobiles

When Dodge first built a Challenger, back in 1959, it was actually a Coronet. A decade later, the car returned as the spiritual foundation of the coupe we know today. Presumably, the name is intended to represent Chrysler rising to meet the Challenges laid by rival manufacturers already building American muscle. But we can nitpick here endlessly, going back to the 1950s and giving the pentastar brand plenty of credit for going bananas on horsepower.

It would actually take decades for us to realize the Challenger’s true purpose — serving as a canvas for a hilarious number of special edition vehicles. Thankfully, they usually turn out to be fairly enjoyable and totally on brand, leaving us with little to complain about.

For the Challenger’s 50th anniversary, Fiat Chrysler Automobiles plans to offer limited production Dodges in new colors with commemorative bling. It’s basically the same recipe Ford used for the 50th Anniversary Mustang but with some additional brashness from Dodge. However, while those Fords only came in Wimbledon White and Kona Blue, the Challenger comes in every high-impact paint color FCA has at its disposal — including Gold Rush.