Mercedes-AMG Delivers 'Emotion Start' for the Intentionally Inconsiderate

Everyone has had that one neighbor with an impressively loud car that shook you out of bed every time they booted it up. Even if you absolutely loved their ride, you might not have appreciated it frightening you at sunrise. Fortunately, automakers have begun implementing features like Ford’s “ Good Neighbor Mode,” to make this less of a problem on their more-raucous products. The Germans have had a similar idea, but they’re implementing it backwards.

Rather than having a way to select/schedule the times you want your loud vehicle to run quiet, Mercedes-AMG has all of its models automatically kicking over with the exhaust flaps closed. If you want their signature burble you have to select it using a loudness button typically located on the central console after startup — or activate the new “Emotion Start” feature.

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  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?
  • Doc423 More over-priced, unreliable garbage from Mini Cooper/BMW.
  • Tsarcasm Chevron Techron and Lubri-Moly Jectron are the only ones that have a lot of Polyether Amine (PEA) in them.