Gad Saad is an evolutionary behavioral scientist who is a professor of marketing at Concordia University in Canada. He’s also an associate editor of the journal Evolutionary Psychology and writes a popular blog for Psychology Today. Some have called him part of the “intellectual dark web”, a diverse group of heterodox academics who are willing to tack against the prevailing winds of thought conformity on today’s college campuses.
Saad applies the principals of evolutionary biology to consumers, but he uses the word consumers in its broadest definition, not just buyers, as humans make many choices about how we use many things. One area of his research has been how hormones affect consumers and also how consuming can affect hormones, in both sexes. For example, when men drive Porsches, their testosterone levels go up.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Dusterdude The suppliers can ask for concessions, but I wouldn’t hold my breath . With the UAW they are ultimately bound to negotiate with them. However, with suppliers , they could always find another supplier ( which in some cases would be difficult, but not impossible)
- AMcA Phoenix. Awful. The roads are huge and wide, with dedicated lanes for turning, always. Requires no attention to what you're doing. The roads are idiot proofed, so all the idiots drive - they have no choice, because everything is so spread out.
- Leonard Ostrander Pet peeve: Drivers who swerve to the left to make a right turn and vice versa. They take up as much space as possible for as long as possible as though they're driving trailer trucks or school busses. It's a Kia people, not a Kenworth! Oh, and use your turn signals if you ever figure out where you're going.
- Master Baiter This is horrible. Delaying this ban will raise the Earth's temperature by 0.00000001°C in the year 2100.
- Alan Buy a Skoda Superb.