Maruti Suzuki Growth Powered by MPVs
The crossover craze isn’t limited to just North America.
Once in a while, we here at TTAC cast our gaze outward, beyond our shores. A quick cruise of global automotive news shows that Maruti Suzuki helped drive big growth in the multi-purpose vehicle (MPV) segment in India in 2019. Yep, people on the other side of the world like crossovers just as much as we do.
While much of the Indian automotive market saw contraction, with some segments in the double digits, MPVs saw a segment growth of 35 percent. The market share of these vehicles has risen from 5 percent to 8 percent. At its peak, the MPV’s market share was 10 percent.
Suzuki Shows Compact MPV In Delhi, India Rides The Ertiga
MPV times in India. At the same Delhi show where GM demonstrated a good-sized MPV concept, market leader Suzuki showed what they call “India’s first compact Multi Purpose Vehicle” a.k.a. the ERTIGA.
While our friends at Motorbeam.com where snapping pictures, Shinzo Nakanishi, Managing Director and CEO of Maruti Suzuki explained that the MPV will strengthen Suzuki’s position in an increasingly crowded market: