Mitsubishi Teases Futuristic Crossover Concept With Odd Name

Mitsubishi is too busy turning the brand around to bother trickling out newsworthy content to the media. Much of what you read in the press relates to how the brand is doing as the newest addition to the Renault-Nissan Alliance, hot takes regarding its marketing decisions, and the occasional update from auto executives on future products. For the most part, the latter issue can be paraphrased into “more utility models as soon as we can get them to you,” though the company does have limited aspirations for a new sedan and pickup.

However, crossovers come first at Mitsubishi. On Tuesday, the brand put out the initial teaser for its Engelberg Tourer Concept — an ultra-modern CUV with off-road ambitions headed for a debut at the Geneva Motor Show in March.

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  • Scott Do any car companies research demographics?going after a shrinking car buying market isn’t a recipe for success.hazrd a guess that most people in their prime car buying years don’t know anything about broncos or give a sht about a heritage model. Going to die on the vine. Bad strategy and failure for future growth
  • MaintenanceCosts The Jeep 4xes are impressive vehicles, even after accounting for the expected Stellantis/FCA lack of reliability. A Wrangler is not of any use to me but this powertrain in a Grand Cherokee L will be on my test-drive list when it inevitably happens.I just wish the gas engine were something other than a coarse and ugly-sounding four. These cars with either the Pentastar or the six-pot Hurricane would rocket right to the top of the list, although I'm sure they would sacrifice a couple of mpg when running on gas.
  • Mike Beranek The suicide door T-Bird in blue is a stunner. I love the look of that car.
  • Cprescott Interesting car. Even in its current condition it looks better than any Honduh made in the last decade. Honduhs already come with a built in junkyard designed look - mishmash of elements that don't work well together.
  • Arthur Dailey Sigh ............. now we are getting to the 'interesting' part.1st tier PLC: Mark III, IV, V and Eldorado. 2nd tier: Toronado, T-Bird, Riviera, Cougar. 3rd tier: Regal, Gran Torino Elite, Cordoba, Cutlass Supreme, Grand Prix, Monte Carlo.