#Embargoes

After a six-month self-imposed hiatus, Renault has begun shipping “a very low volume” of parts overland to Iran for vehicle assembly.

In a rather terse and self-consciously matter-of-fact column released earlier today, Jalopnik’s Matt Hardigree drew a line in the sand: the website will not honor any product embargoes not related to new-car drive events and opportunities. He’s careful to point out that it’s business advantages, not ethical considerations, underlying the change in policy.

To the PR people in their metaphorical ivory towers who consider Jalopnik to be nothing but a heavily-JavaScripted sewer for mouth-breathing teenagers, bronys, unemployed Millennials living at home with their parents, and euphoric-fedora-wearing forever-alone virgins who were perma-banned from “9GAG” for failing to meet that site’s minimum IQ requirements, Mr. Hardigree’s decision probably appears to warrant no action other than taking all Gawker-domain email addresses off pre-packaged product communication. The serenity with which they will do so probably closely approximates what the last Brachiosaurus felt as he calmly chewed the first of the day’s ten thousand leaves while watching a bright flash streak across the morning sky, and for about the same reason: their ability to see the future stops at the hindbrain. In the long run, however, everybody will suffer — or almost everybody, including you.

Investigative reporter

We have a new car show season. With it come new car releases, and with them comes a contagion that is as tiring and headache-inducing as a Cobo Hall flu on top of an after party hangover. The disease goes by the name of embargo, and it comes with the embargo breach as a secondary infection.

In case you have studied Pol.Sci. instead of HTML, you might be thinking that we are talking about real embargoes, such as those of Iran or Cuba. We don’t. In our biz, an embargo is when an OEM sends a blog a picture or a story, and then asks not to “print” it until later. If you think that the outcome is both predictable and inevitable, then you are absolutely correct. We could put the matter right to sleep without wasting (ha!) precious HTML column inches, would the new car season not also be marked by an excited chattering, twittering, OMG+1000ering over busted embargoes in what goes as the automotive media these days.

So let’s do what we rarely do, let’s talk about embargoes.