Another day, another automaker making promises about electric vehicles. Today’s company is Ford, which has vowed to make all European automotive sales electric-only by 2030.
This comes with the footnote of having the ability to soften that promise with plug-in hybrids. But, since this is all about corporate virtue signaling, that’s not what automakers tend to lead with. The industry wants to focus upon net-zero carbon emissions, sustainability, and other buzz terms that allow something to sound environmentally friendly without our needing to check if that’s actually the case. By the time 2030 comes around, only a few dozen people are even going to remember these promises if they’re not kept anyway — giving companies another opportunity to move the goalpost.
Earlier today, General Motors announced it will introduce two new all-electric vehicles within the next 18 months, kicking off a push of at least 20 forthcoming EVs by 2023. At a press conference in Detroit, GM’s executive vice president of global product development, Mark Reuss, said the company is absolutely “committed to an all-electric future,” but stated “that future won’t happen overnight, GM is committed to driving increased usage and acceptance of electric vehicles through no-compromise solutions that meet our customers’ needs.”
At the event, Reuss said the claims were the real deal. “These aren’t just words in a war of press releases,” he said. “We are far along in our plan to lead the way to that future world.”
Did you hear that, every other automaker that has claimed something identical in the last 12 months? General Motors is actually serious about all of this electric mobility talk.
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- ToolGuy "We’ll see what happens with Haas." I wonder what happened with Haas?