Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part XXVIII)

We concluded our coverage of the fourth-generation Eldorado last week, as the 1959 to 1960 run resulted in very mediocre sales. The Eldorado Seville and Biarritz sold poorly compared to the rest of the Cadillac line, and the Eldorado Brougham was the slowest selling model the brand had on offer. While low sales of the Brougham were more understandable given its huge asking price, the regular Eldorados seemed to have lost their mid-Fifties appeal. Cadillac needed to take action and rework its lineup, particularly where Eldorado was concerned.

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Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part XXVII)

We close out the fourth generation Cadillac Eldorado and second (and final) Eldorado Brougham sedan with a discussion on sales figures and pricing. The figures set the stage for a time of decline in the Eldorado’s fortunes, while the pricing (particularly of the Brougham) meant General Motors would never attempt a halo Eldorado ever again. Adding insult to injury, it was the last time Eldorado was an independent model for some time.

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Rare Rides Icons: The Cadillac Eldorado, Distinctly Luxurious (Part XXVI)

In our last Eldorado episode, we reviewed the interior changes made to the high-line Eldorado Brougham in its new-for-1959 guise. In the transition to more uniform product alignment with its Biarritz and Seville siblings, the Brougham lost almost all unique interior features. Its more formal pillarless hardtop roofline and smaller wings (a preview of 1960 Cadillacs) and a couple pieces of interior trim were what set the Brougham apart from other Cadillac sedans. However, the Brougham did have one new claim to fame: exotic Italian construction!

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  • VoGhost Matt, I'm curious why you write that inventory levels are low at 74 days. Typically, 60 days is the benchmark for normal inventory.
  • Jeff Arthur Dailey--If you really want to see a similarity between Chevy and Cadillac look at the 71 Chevy Caprice compared to the 71 Cadillac Deville more similar in looks than the 61s. Motor Trend even had an article comparing them and stating that you could buy a comparably equipped 71 Caprice and save thousands. The 1971 Chevrolet Caprice/Impala: Value-Priced, Cadillac ... YouTube · Rare Classic Cars & Automotive History 16 minutes, 53 seconds Feb 3, 2024
  • Buickman mostly cut and paste information. where is Jack Baruth when you need him?
  • ToolGuy In a perfect world (we don't have that), and a stable world (also no), one might expect the used EV pricing curve to follow the new EV pricing curve but with a lag. Overall that might be sort of what we are seeing but I will have to noodle on it more. (I know you can't wait.)
  • ToolGuy Ok after listening to the podcast (and re-listening to the relevant part while doing a painting job in the hot sun, won't make any significant pronouncements at this point) I was curious about the methodology. ¶ Here you go: "Methodology iSeeCars analyzed over 2.2 million 1- to 5-year-old used cars sold in May 2023 and 2024. The average listing prices of each car model were compared between the two time periods, and the differences were expressed as both a percentage difference from the 2023 price as well as a dollar difference. Heavy-duty vehicles, low-volume vehicles, vehicles discontinued as of the 2023 model year, and vehicles in production for fewer than four of the last five model years for each period were excluded from further analysis." ¶ So for any specific model, you have age and mileage and condition factoring in (think of the volume curve for 'new' models over the past 5 years). ¶ The overall averages have a -lot- of model mix going on. ¶ Random question: is the 'listing price' the listing price (likely) or the actual transaction price? (It matters if the listing prices were too optimistic a year ago, i.e., some of the 'drop' would represent more realism in the listing prices.)