Report: Lotus Might Return to the Past With New Elan

A strange coincidence today — as exotic-obsessed auto journos took to Twitter to drool over Caterham’s latest iteration of the classic Lotus Seven roadster (and rightly so, as motoring doesn’t get any purer), Lotus itself may be planning to resurrect a famous nameplate from the past.

This model’s a little more modern than the Seven, but only just. According to sources who spoke to Autocar, the British automaker, now flush with cash from its Chinese parent, has its eye on a new Elan.

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Rare Rides: The 1991 Lotus Elan, With Power by Isuzu

The Rare Rides series has featured a couple Lotus-related items before. The first was this Isuzu I-Mark RS, which was an Isuzu with some Lotus badges on it. Then came the Elite, which was a real Lotus. Today we take a look at the Elan, which mixes it up with Lotus badges and an Isuzu engine.

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  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.