Volkswagen Retrofitting Electric Powertrains Into Old Beetles

With the last incarnation of the Volkswagen Beetle officially dead and buried, VW is hoping to breathe new life into vintage models by retrofitting them with electric powertrains. While purists will no doubt frame this as the blatant ruination of a historic model, something tells us that plenty of Beetle fans are just quirky enough to dig the idea.

On Thursday, Volkswagen Group Components announced that its partnership with eClassics has birthed the “e-Beetle” (e-Käfer in German). Borrowing components from the company’s European e-Up, the model is supposed to be a proof of concept for the electric conversion of other historic models — with VW noting that an e-Porsche 356 and electrified Microbus are already in the works.

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  • Ajla GM didn't do this even when Corvette sales and cocaine use were at their peak.
  • Dwford How many more wealthy performance car buyers does Chevy think they can drag into their showroom full of middle of the road crossovers? I guess they will find out
  • SCE to AUX It's been done before, with varied success:Ford --> LincolnHyundai --> GenesisGM --> XLR (Cadillac), ELR (Cadillac)VW Touareg --> Porsche CayenneI suspect GM is trying to avoid the Mustang fiasco (which is working for Ford, BTW), by not making the Corvette name a sub-brand - only its hardware.(In the Mustang's case, YTD 46% of "Mustang" branded vehicles are the Mach-E, but they share no hardware. GM's plan is much different and less controversial.)Back to the sub-brand: the XLR and ELR experiments were total duds, borrowing hardware from the Corvette and Volt respectively. Both sullied Cadillac's name - not Chevy's.
  • Art Vandelay I don’t care what they do with the brand. But I do want to see how a mid engined platform spawns a 4 door and a crossover
  • Varezhka If they’re going to do this, might as well go all the way and make it a standalone brand instead of a Chevy sub-brand. They already have a unique emblem, after all. Shouldn’t there be enough empty former Hummer, Saab, or Cadillac dealer showrooms to house them?