#DubaiInternationalMotorShow
FCA Signs Fullback Mitsubishi L200 To Fiat Professionals For 2016 Season
Making its debut at the 2015 Dubai Motor Show, the Fiat Fullback will be playing its first season in Europe, the Middle East, and Africa next May.
The Fullback — a rebadged Mitsubishi L200 — takes its name from the position found in rugby, soccer, and American football. Its purpose: to help Fiat break into the medium-duty pickup segment in the aforementioned EMEA market, where 675,000 units from the likes of Ford, Toyota and Mitsubishi were sold in 2014.
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