FCA Signs Fullback Mitsubishi L200 To Fiat Professionals For 2016 Season

Making its debut at the 2015 Dubai Motor Show, the Fiat Fullback will be playing its first season in Europe, the Middle East, and Africa next May.

The Fullback — a rebadged Mitsubishi L200 — takes its name from the position found in rugby, soccer, and American football. Its purpose: to help Fiat break into the medium-duty pickup segment in the aforementioned EMEA market, where 675,000 units from the likes of Ford, Toyota and Mitsubishi were sold in 2014.

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  • Ajla Does anyone ever actually pay these ridiculous 2x or more markups? You can't get a car loan for that much over MSRP so you'll need someone with a lot of cash burning their pockets. My guess is that they'll give you a "deal" and mark it down to only $5k over MSRP when buying. Or is there some other angle?
  • TyL Ticket Scalpers...the lot of 'em.
  • FreedMike Needed more ride height, some plastic cladding, and some fake-outdoorsy name like “Cadenza Dirt Cross”. Great success!
  • Zang Guys, its a 370z with a new hat.
  • Art Vandelay The X-90 was the one to get!