Playing Truth + Dare: A Frat Bro Goes to Cadillac Country

“Pshhh, it’s not that fast. Your car is faster,” the young man wearing the Alpha Gamma Delta shirt said to his blonde companion. We were in the parking lot of a stadium in Orange County, under the shade of a white tent with a Cadillac logo, beside a sign reading: “ACCELERATION.” It was unclear which Cadillac he was disparaging, as both the ATS-V and CTS-V were available for full-throttle rips. He may have been trying to goad his girlfriend into driving, but the trash talk indicated this was no press junket.

Welcome to the Southern California edition of Cadillac’s Truth + Dare summer tour across America.

Two weeks earlier, I was wondering how the hell I was targeted on Twitter by a Cadillac ad with an invitation to a ride-and-drive event. For financial reasons, “automotive journalist” doesn’t fit the profile of a typical Cadillac customer. My BMW Z3 recently celebrated its 20th birthday. But they weren’t asking for my tax returns and I’m fascinated by the Cadillac brand, so this seemed like an opportunity to see how they present themselves to the public. All I had to do was drive from Los Angeles to Anaheim on a Friday at 2:00 p.m.

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  • Dennis Howerton Nice article, Cory. Makes me wish I had bought Festivas when they were being produced. Kia made them until the line was discontinued, but Kia evidently used some of the technology to make the Rio. Pictures of the interior look a lot like my Rio's interior, and the 1.5 liter engine is from Mazda while Ford made the automatic transmission in the used 2002 Rio I've been driving since 2006. I might add the Rio is also an excellent subcompact people mover.
  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.
  • FreedMike It's not that consumers wouldn't want this tech in theory - I think they would. Honestly, the idea of a car that can take over the truly tedious driving stuff that drives me bonkers - like sitting in traffic - appeals to me. But there's no way I'd put my property and my life in the hands of tech that's clearly not ready for prime time, and neither would the majority of other drivers. If they want this tech to sell, they need to get it right.