#DodgeRoyalMonaco
That Time Chrysler Bought a Princess's Dodge 'Endorsement'
The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores.
Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model’s name evoked glamour and elegance, and the automaker hoped some of the glitz would rub off on the redesigned ’74 full-sizer.
There was another reason for the location shoot. A very special guest would appear in the ad — Princess Grace of Monaco (formerly American actress Grace Kelly). And the princess would help sell the car, whether she wanted to or not.
Steph Willems
Sep 03, 2016
128
Recent Comments