#DodgeMonaco

Chrysler redesigned the big C-Body cars for the 1969 model year, calling the vaguely airplane-ish curved-panel look the “ Fuselage Style.” Although the prole-grade Fury and middlebrow Dodge Monaco looked distressingly similar to their upscale Imperial and Chrysler New Yorker/300/Newport siblings in the 1969-1973 Fuselage era (further blurring the Snoot Factor dividing lines among the Chrysler divisions), these cars offered plenty of Detroit steel at a good price. Here’s one of the most affordable Chrysler-badged C-Bodies available during the first year of Fuselage Styling, found in a Denver-area car graveyard.

It started off casually enough, in the luxury Slack chat environment of TTAC just a day or so ago. Amidst a conversation about large Chryslers of the early ’70s, TTAC’s Steph Willems declared he wasn’t sure which fuselage-design Chrysler product he’d choose to take home.

Let’s see if we can’t venture some opinions on this topic.

The seaside city-state of Monaco is no stranger to yachts, but in late 1973 an American barge powered by a smog-strangled V8 appeared on its shores.

Chrysler Corporation was on site to film a TV commercial for the new full-size Dodge Monaco, a conservatively styled model with terrible timing. The model’s name evoked glamour and elegance, and the automaker hoped some of the glitz would rub off on the redesigned ’74 full-sizer.

There was another reason for the location shoot. A very special guest would appear in the ad — Princess Grace of Monaco (formerly American actress Grace Kelly). And the princess would help sell the car, whether she wanted to or not.