Trickle-down Madness: The 2019 Dodge Charger/Challenger Lineup

While Fiat Chrysler may share its bed with the Italians and has factories all over the planet, it maintains several of the most unapologetically American brands in existence. It’s difficult to imagine someone purchasing Ram or Jeep products without having a soft spot for the United States and it’s flat-out impossible to envision a Dodge owner who doesn’t have a glovebox full of American flags and a handgun.

Whether or not that represents reality (it doesn’t) is irrelevant, because purchasing these brands means buying into that image to some degree — unless you bought a Dodge Journey.

A large part of the American experience, at least historically, is excess. In the car world that means size, which is everything. Bigger cars, bigger engines, bigger numbers, bigger noises. While most domestic manufacturers followed this recipe fairly closely over the last 10 years, Dodge seems obsessed with it. The company keeping the muscle car legacy alive and continues attempting to raise the bar beyond what seems sane. It’s absolutely wonderful.

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  • Zang I’m sorry but does anyone desire GMC products? Looks are subjective but across the board GMC kinda makes a case for taking home the ugly trophy. Their full size trucks look like a parody of full size trucks- like they couldn’t figure out anything original so they came up with… that. I get they’re playing for an upscale image but cmon son, with the Terrain and Acadia on the lot we all know you ended up here after the Lincoln/Cadillac/Toyota dealer encouraged you head to their pre-owned section. Combined with the zero credibility they have with the off road / overlanding crowd (you dont take the current Canyon off road unless you want a quick way to empty your engine of oil), GM’s reputation for building crappy vehicles, and the fact even their white trash customer base prefers RAM … who is this for?
  • FreedMike This car looks terrific from the front. Then we have the back end...I don't think the "very expensive halo car" approach is a bad one at all (though I'd price this a LOT lower than $300,000), but the "ugly $300,000 halo car" approach is going to fail. And I think the Lyriq - which has the same horrid rear-end treatment - is going to fail too. Is it too late to restyle this car? God, I hope not.
  • Corey Lewis This is a great idea, and I like it on the regular Bronco.Don't care about it on the Bronco Sp, where it's very fake.
  • FreedMike By the time you add in the inevitable dealer markup, you might as well find a nice old-school Bronco, like this one. https://bringatrailer.com/listing/1969-ford-bronco-114/
  • EBFlex Did they let 2nd graders pick the colors? There is no other word for this other than horrendous. Thank god Ford refuses to build vehicles and we won’t have to be subjected to these disgusting paint schemes.