Ditzy Docherty Done

Susan Docherty, a life-long career woman at GM, suddenly wants to stay at home with her husband and 13 year old son, or so GM wants us to believe. According to Selim Bingol’s troops, Docherty “announced her intention to leave General Motors to spend time with her family, effective September 30.” Docherty is 49, that’s no retirement age.

Three years ago, Ed Niedermeyer and TTAC was “looking forward to her departure from General Motors.” Now his wish is fulfilled. In the tradition of Farago’s death watches, things always take a little longer than expected at GM, but eventually, they happen. Usually, they happen too late.

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Ditzy Docherty Makes Waves In Deutschland, Blames Ill-Informed Customers For Lack Of Chevy Sales

Yesterday, we wrote about Susan Docherty’s grand strategy for Cadillac: Make Cadillac great in Europe to convince the Chinese to buy Cadillac. Clever strategy. But what if it fails in Europe? Trust me, its European failure is assured. In the meantime, the story has landed in Europe. Germany’s premiere car dealer magazine Der Kfz-Betrieb runs with the story today (with a nice shout-out to TTAC, Danke.)

The experts at Der KFz-Betrieb give the grand Cadillac strategy only passing mention and recommend to check with TTAC if someone wants an assessment. What the magazine is most interested in are Docherty’s comments about the “lackluster performance of Chevrolet in Europe.”

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GM's Docherty Sees "Very Scary Numbers" In Europe

GM’s Susan Docherty, who is in charge of Chevrolet Europe, is shocked by GM alliance partner PSA Peugeot Citroen. PSA, along with Fiat, are producing “very scary numbers” with discounts of as much as 30 percent off gross sale prices, Docherty told Bloomberg. Opel’s numbers can be even scarier.

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  • MRF 95 T-Bird Sears and JC Whitney also had similar dune buggy kits. The VW accessories along with the running gear for legal use just bolted on. Hmm Amazon? A Bradley GT or Kelmark kit using an electric “skateboard” platform would also be cool.
  • Inside Looking Out Cadillac now associates with rap music. In the past it was all about rock'n'roll. Rap is environmentally friendlier than rock'n'roll.
  • EBFlex This is nothing compared to what Ford is doing. The fake lightning is seeing massive price increases for 2023. Remember how they self pleasured themselves about the fake lightning starting under $40k? In 2023, the price jumps by a very Tesla like $7,000. And that’s not the biggest price jump. And much less talked about, the government fleet discounts are going away. So for a basic 3.3L Explorer, the price is jumping $8,500. S basic F150 is also now $8,500 more. Im sure the same people that complained about the oil companies making “obscene profits” will say the same thing about Ford.
  • Bobbysirhan Sometimes it seems like GM has accepted that the customers they still have are never going to come to their senses and that there aren't any new dupes on the horizon, so they might as well milk their existing cows harder.
  • Buickman how about LowIQ?