Sell Off? Volkswagen Group Rethinks Its Position on Supercars

Volkswagen Group, the largest automotive manufacturer in the world, is reexamining its relationship with high-performance subsidiaries as it continues pouring money into electrification. Burned by a diesel emissions scandal of its own making half a decade ago, VW leadership now views electric cars as the only path forward — especially in regard to its more mainstream brands. While they aren’t getting identical treatments, VW, Audi, Seat, and Skoda are all presumed to be adding EVs to their production lines over the next few years.

Porsche’s long-term strategy also seems heavily dependent on battery power, but the road ahead is much less clear for ultra-premium brands like Lamborghini and Bugatti. With volumes and lineups order of magnitudes smaller than the core brands, Volkswagen would be incurring a gigantic expense to develop upper-echelon performance EVs that might not appeal to their existing fans. The same goes for upscale motorcycle brand Ducati as the two-wheeled world has become divided on electric and gas-powered bikes. Volkswagen’s management board and directors have decided the situation calls for an all-hands meeting in November to decide what should be done and how to remain financially prudent in a period of economic strife.

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  • SCE to AUX No, until the Board of Directors decides otherwise.Same with sports figures and actors. Don't like it? Then quit buying the product.
  • SCE to AUX Nice proportions and pricing.The Alfa version has a terrible name and a dim future.
  • Matt Posky Absolutely, especially considering that the wealth gap widening to unprecedented levels. I'd go so far as to argue that most upper-level management is grossly overpaid. But companies will continue to spend their fortunes as they see fit and a lot of CEOs will be glad they got paid so much after the board inevitably decides to throw them under the bus. Corporate culture changes over the course of generations, not years.
  • Ajla -If the GLH is destined to be available only through Direct Connection then it is basically never going to exist.-The rumor is that the Compass will also be getting these power trains, which I think could be a big help to that vehicle. I also wouldn't be surprised to see a Jeep version(s) of the Hornalé soon.-The styling of the Hornet is similar to the Charger and Durango which is a little surprising since those vehicles will be gone soon and I thought they might go in a different direction. We'll see what the "eMuscle" car looks like tonight (my guess is a 4-Series Gran coupe with a '70 Charger mask).
  • Master Baiter You probably have to be a POC or LGBTQ+%^#*% run business to qualify for grants.