New CEO Named for Mitsubishi North America

Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations.

While I’d love to run a headline saying something to the effect of “Mitsu Raids Corporate Cupboard for a New Raider,” I think the chances of a full-sized, badge-engineered Diamond Star pickup are somewhere between nil and nada, no matter the background of the brand’s new CEO.

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Digestible Collectible: 1990 Eagle Talon TSi

For me, certain car brands evoke strong emotions. Nissan is certainly one that will always get the benefit of great memories, even if some of their current products are less than memorable. Conversely, I have reservations with Ford. As much as I enjoyed the Fusion I drove last month, the Focus I owned at the turn of the century had so many failures and recalls that I struggle to consider the Blue Oval without shivers.

Mitsubishi, on the other hand, doesn’t really register with me. There were at least two of them in the household as I was growing up — a 3000GT and an Eclipse Spyder — but I never drove them, and never bonded with them like the other sports cars to grace our garage. Perhaps the cheap prices and seemingly-disposable nature of the cars effectively blocked them from my memories.

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Hyundai Setting Up Shop In Myanmar

In just a few short years, Myanmar has gone from Southeast Asia’s pariah state to the new darling of investors looking for the next emerging market.

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