#DesignerSeries

When the Continental Mark IV was introduced for the 1972 model year, it wore close visual ties to the smash hit that was its predecessor, the Mark III. After federal safety legislation altered the front of the Mark IV’s appearance in 1973 and its rear in 1974, the visual connection between the two cars thinned considerably. The Mark IV (like other large PLCs of the time) struggled with regard to sales but received a boost in 1976 with the arrival of the Designer Series editions. The expensive high-profit trims saw the 1976 Mark IV go out on a high-ish sales note of 56,110 examples, around 8,000 more than its debut year in 1972. In 1977 Lincoln aimed once more for PLC success with the new, even larger Continental Mark V.

Today marks the 20th installment of our coverage on the Lincoln Mark cars, and we’ve reached an exciting point in the model’s history. The brass at Lincoln noticed how the Mark IV’s sales were in decline (like all large PLCs of the time) as the Thunderbird-based boat headed toward its final year, 1976. To that end, Lincoln added excitement and luxury to its halo coupe via a new set of very special brand-themed options packages on ‘76 models. It’s time for the Designer Series.

Every “How To” automotive series pushes the aftermarket hard for free stuff, even under-the-radar journos like Zach Bowman and Regular Car Reviews find themselves with free/discounted goodies. I’ve done product reviews in TTAC’s past, so this isn’t a Baruthian hit piece on journalistic greed. Heck, Bowman generously donated his pre-sponsorship clutch for TTAC’s Ford Sierra (more on that much later) and Mr. Regular seems like a righteous enough dude.

So instead, think of my work as the alternative to PowerBlock TV. What work is this, you may ask?