#DefunctBrands

Datsun is dead again and the likelihood of you having any emotions tied to the matter hinges upon whether or not you were driving prior to the 1990s. Formerly a catch-all brand for Nissan’s exports, the automaker eventually decided to unify its products under a single name when Ronald Reagan was in the White House and Max Headroom was talking up the merits of New Coke on cathode-ray tubed televisions.

While the Datsun moniker would grace the odd pickup on the Japanese domestic market after the 1980s, Nissan planned a compressive relaunch of the brand in 2013. The following year, Datsun became a low-cost car marque for Indonesia, Nepal, South Africa, India, and Russia. A few years later, Kazakhstan, Belarus, and Lebanon were added to the brand’s list of markets. However, Datsun had announced a retreat from Indonesia and Russia in 2019 and has since confirmed that it will be halting production in India later this year — effectively ending Datsun’s existence once again.

I made my first small fortune in this business selling old Volvos.

I started way back in the mid-2000‘s when I got downright militant about outbidding anyone on an older rear-wheel drive Volvo. In one year, 2007 to be exact, I managed to buy at least one Volvo every year from 1983 all the way to 2004.

Are you talkin’ to me???

There was the Cadillac of minivans. A different kind of company selling a different kind of car. A Swede with no compromises, and a Frenchman that went from strength to strength.

Daihatsus that were perhaps, a bit too modest, by skinny dipping their unknown name in a slogan-less lake. And then we had that crazy distant Yugoslavian cousin who bragged about a ‘road back to sanity’ while his neighbors blew up his plant.