Cadillac told U.S. and Chinese dealers they will each need to invest at least $200,000 on electric vehicle chargers and staff training to continue selling the brand’s products after 2022. The message was communicated to dealerships on Wednesday via video messages from Rory Harvey, the luxury brand’s vice president of sales, service and marketing. Cadillac is moving on electrification (seriously this time) and plans to launch the Lyriq EV within the next two years, with more battery-driven models to follow. Update: Cadillac PR has responded, saying that what was communicated yesterday is for U.S. dealers only.
The brand says dealers must be ready for the transition, giving us flashbacks to Project Pinnacle — the Johan de Nysschen strategy that forced stores to spend money to provide a more premium sales experience that differentiated Cadillac as special. At the time of its implementation, many dealers wondered why they should bother taking on more overhead under the assumption that they’ll make extra money over time. While luxury-specific outlets don’t have much choice in the matter, those selling GM’s other brands in conjunction with Cadillac seem to be substantially less eager to implement the changes.
Mazda is upgrading the infotainment system of the 2018 Mazda 6 with Apple CarPlay and Android Auto. Starting in September, the company will even allow owners who purchased one earlier in the year bring their vehicle into the dealership and have it upgraded, free of charge.
While that’s incredibly kind of them, there’s a catch. You have to own the Touring trim or above. If you bought a lesser Mazda 6, you’ll be out left out in the cold. But the automaker previously said it wouldn’t include the popular phone integration setup until 2019, making this a nice gesture. The 2019 CX-9 is supposed to be the first vehicle to see Apple CarPlay and Android Auto as standard equipment, though we’ve also heard Mazda talking about future dealer upgrades for all models equipped with Mazda Connect for a small fee in other parts of the world.
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- ToolGuy "We’ll see what happens with Haas." I wonder what happened with Haas?