Ex-Lincoln Design Boss Shows up at Nissan
That didn’t take long. After six years spent crafting the design language of Lincoln’s growing stable of vehicles, design director David Woodhouse abruptly resigned earlier this week. The 50-year-old’s connection with parent Ford Motor Company was a long one — 20 years, since his days at Ford’s Premier Automotive Group.
The mystery as to where Woodhouse would land next is over. On Friday, Nissan announced the former Lincoln designer will go to town on the next generation of the brand’s vehicles.
Lincoln Design Boss Calls It Quits, Resigns From Company
David Woodhouse, who took on the role of director of design at Lincoln Motor Company in 2013 before gaining expanded duties in 2017, has resigned his post. No reason was given for his abrupt departure.
Woodhouse’s exit comes after the designer and his team finished work on revamping the brand’s SUV-heavy lineup and crafting a new model to draw the sales Lincoln so desperately craves.
There's A Reason Why the New Lincoln Continental Concept Looked Familiar to Me
I was at the press conference in Chicago a few years back when Lincoln announced that they had decided to jettison billions of dollars worth of brand equity and go with alphanumeric model names (well, the announcement didn’t quite go like that, but that’s a pretty close approximation of what it meant). Around that time Ford was still trying to sell luxury F-150 pickups under the Lincoln brand, first the Lincoln Blackwood and then the Mark LT, before they realized the margins were greater on Platinum F-150s. When the sedan model now known as the MKS was introduced as a concept, the press kit referred to it as the Mark S, with Mk S badging, just like Mk IIIs and Mk IVs of yore – alphanumeric badging but the model name was spoken as “Mark x”. By the time it reached production, though, the new large Lincoln was simply the MKS. I asked a Lincoln rep what happened to “Mark” and was told that customers associated the name with old fashioned land yachts, not contemporary cars. With the new Lincoln Continental concept it’s clear that Ford Motor Company’s luxury brand has decided to embrace their inner land yacht.
Wolff Out, Woodhouse In As Lincoln Design Director
The Lincoln division of Ford has replaced former design director Max Wolff with David Woodhouse, the former head of the Blue Oval’s Premier Automotive Group, as part of the premium division’s $1 billion makeover.