#DataSharing

Vehicular privacy is one of those things we never thought we’d have to gripe about but, as automotive connectivity becomes the norm, it’s become one of the most nagging issues in the industry.

Taking a cue from tech giants like Google, Facebook, and pretty much every other website you’ve ever connected to, automakers have begun leveraging customer data on a massive scale. Always-on internet connections exacerbated this problem (feature?), but it’s extremely difficult to tell exactly what kind of information is being shot up into the cloud before ending up at a manufacturer’s data center.

While we’ve seen cars hacked for the purpose of assessing how they’d stand up to malicious entities bent on wreaking havoc, few have attempted to decode the surplus of information emitted by your vehicle. We know this because people would probably be pretty upset to learn of the pathetic level of anonymity currently afforded to them. Despite spending tens of thousands of dollars on a new vehicle, privacy is rarely considered standard equipment.