#DTS

Xperi’s DTS AutoStage is the next evolution in multimedia, if you turn on the radio while starting your car like millions of others do worldwide.

We’ve taken a fair number of potshots at the General lately, but some times the company and its ad agencies get it right. Watch this and tell me you don’t kind of want a DTS at the end of it….

Kyree writes:

Mister Mehta,

I should start by saying that I thoroughly enjoy the pure and unadulterated experience of TTAC. I also enjoy poking fun at you because you are a Mark VIII diehard, while I am a huge fan of the Gen-8 Riviera, which you have described as having an exterior full of “unrefined lumps and curves.” I suppose they’re both great personal luxury coupes–the Riv’s just a better one. (Tongue out!)

The Cadillac XTS Platinum Concept, which debuts today at the NAIAS, is a look at the new Cadillac flagship which goes into production in early 2012. The XTS’s brief is to replace the moribund DTS and STS sedans, a task that Cadillac desperately needs done properly if it wants to be taken seriously as a luxury competitor. So why is the XTS concept little more than a glorified Buick LaCrosse?