Xperi's DTS AutoStage is the Next Big Thing in Infotainment

Xperi’s DTS AutoStage is the next evolution in multimedia, if you turn on the radio while starting your car like millions of others do worldwide.

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Truly Great Moments In GM Advertising: The DTS Visits A Diner

We’ve taken a fair number of potshots at the General lately, but some times the company and its ad agencies get it right. Watch this and tell me you don’t kind of want a DTS at the end of it….

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Vellum Venom Vignette: The Normalization of Art and Science?

Kyree writes:

Mister Mehta,

I should start by saying that I thoroughly enjoy the pure and unadulterated experience of TTAC. I also enjoy poking fun at you because you are a Mark VIII diehard, while I am a huge fan of the Gen-8 Riviera, which you have described as having an exterior full of “unrefined lumps and curves.” I suppose they’re both great personal luxury coupes–the Riv’s just a better one. (Tongue out!)

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Cadillac XTS: The Phantom Flagship

The Cadillac XTS Platinum Concept, which debuts today at the NAIAS, is a look at the new Cadillac flagship which goes into production in early 2012. The XTS’s brief is to replace the moribund DTS and STS sedans, a task that Cadillac desperately needs done properly if it wants to be taken seriously as a luxury competitor. So why is the XTS concept little more than a glorified Buick LaCrosse?

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  • Ajla I'm going to whine about it. It should have a V8 available, preferably a new one or at least offering the old one as a mid-level option. That this brand new engine outperforms something introduced 2003 and last updated in 2009 doesn't impress me. Also, journalists seem to be unaware that it is possible to add forced induction to a V8.
  • Calrson Fan I'll say it again, terrible business model doomed to fail. If your gonna build an EV PU the only market that makes sense to go after is fleets. How many other BEV companies are making money pushing only truck type vehicles?
  • Kcflyer Well it's a better waste of my money than the 1.5 billion sleepy joe's handlers gave away this week to pay for gender studies tuition.
  • Dukeisduke SK Siltron - they make blank wafers, so this isn't really a semiconductor factory (wafer fab). Siltron just polishes wafers sliced from silicon carbide ingots. Sometimes these plants are located close to fabs, sometimes they're halfway around the world from the fabs.Wafer fabs take those wafers and run processes on them (photolithography, etch, deposition, etc.) to produce finished wafers. Those finished wafers go to an assembly/test (A/T) site, where they go through probe and other testing, they're cut up into individual chips and inserted into packages with lead frames. After testing on the finished chips, then they're ready to sell.
  • Argistat If China invades Taiwan (becoming even more likely thanks to DT's isolationist rants) , then the US is completely screwed. If someone tried to list all the manufactured items and manufacturing equipment that contain semiconductor chips, the list would be so long you'd never complete it. Finally a real effort to help bring this into the US.