Report: Toyota Crown Reimagined as SUV & Coming to North America

Iconic for being Japan’s default taxi or police cruiser for decades, the Toyota Crown has been in production since 1955. Our market even got a taste of the model during its golden years, with the automobile becoming the brand’s first product ever to be exported to North America. While it would eventually be supplanted by the Corona Mark II/Cressida in the 1970s, we’d see parts of the vehicle return to our market through the Toyota Avalon and Lexus GS.

Meanwhile, the Crown executive series of sedans (and occasionally wagons) have been going strong in Japan for nearly 70 years — evolving gradually in the manner that Toyota typically prefers. But there have been stirrings that the company might discontinue the model for Japan, replicating FAW Toyota’s decision to turn the car into a sport-utility vehicle (based on the fourth-generation Highlander) in China. Now we’re getting reports that a similar scenario is being planned for other major markets, including the United States.

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  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?
  • Doc423 More over-priced, unreliable garbage from Mini Cooper/BMW.