Curbside Classic Mercury Memorial Week Finale: The Fat Cats – 1971, 1974 And 1977 Cougar

The Cougar first arrived in 1967 as something unique and distinct: a handsome, lithe sporty coupe with a distinct hint of luxury and a dash of continental flavor. Although the 1969 Pontiac Grand Prix is often credited with creating the mid-size/mid-price personal-luxury coupe coup, the first Cougar certainly predicted the trend.

What wasn’t so predictable is how quickly the Cougar would slather on the pounds (tons?), and morph into just another bland also-ran competitor in that rapidly crowding field. And if that weren’t bad enough, the once exclusive Cougar name was sullied by four door sedans and even a station wagon. The seventies were not kind to the Cougar, and (surprise) we’re not going to be very kind to it.

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