How Are Autonomous Vehicles Supposed to Make Automakers Money?

As we continue reporting on how costly mobility projects, connectivity, and autonomous development are weighing on automakers’ bottom line, readers want to know exactly when these endeavors will become profitable. While the path for data acquisition and in-car marketing is fairly clear, self-driving cars are new territory. But it’s all speculative. Logistical, ethical and regulatory issues abound — and legislators seem rather poorly informed on the technology in general.

For now, companies have a pass to test autonomous vehicles in limited quantities across the United States. The next move, which some firms (like Waymo) have already undertaken, involves adapting test-bed AVs for use in commercial fleets. Profitability is another matter, and concerns are mounting that the technology isn’t ready and might not be for some time.

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  • EBFlex What an absolute joke. These price games Tesla plays is ridiculous
  • Tassos Serious car for serious drivers. Price is good especially considering the value of the USD. Watch out for blue smoke and a plan for a healthy maintenance budget. Otherwise this is a decent used car that could very well be a future classic. AS FOR ME, I’M NOT A SERIOUS PERSON SO I’LL CONTINUE FLEXING MY ANCIENT DIESEL BENZES (REBUILT TITLES) LIKE IT’S SOME KIND OF ACCOMPLISHMENT.
  • Fahrvergnugen “enormous power.” I guess ludicrous power must have been taken already. Where's the shazzbot power?
  • Probert Just to note: The suspension and braking system have been massively upgraded to match the drivetrain performance.
  • MaintenanceCosts They are trying to compete straight across with the BMW iX and Volvo EX90 on price. With a Kia (Boyz) badge. Good luck with that.In the $65k range there would be a case.