#CorporateRebranding

In the world of corporate automotive name changes, this one isn’t on the same level as, say, anything involving Chrysler over the past 10 years.

Tesla Motors, builder and purveyor of tech-laden ecomobiles, isn’t the same fledgling company it was when the Tesla Roadster was still a hazy promise a few could conceive of an automaker offering home energy products on the side.

Now that its business umbrella covers both vehicles and the offerings of recently acquired SolarCity, the company needs to change things up. Well, just the name, really.

Fiat Chrysler Automobile’s Chrysler Group is dead; long live FCA US LLC.