Audi Debuts Q4 Sportback E-Tron Concept

Following the triumph that was Audi’s all-electric e-tron utility (the automaker doesn’t believe in uppercase letters), the brand developed a Sportback version for 2020 that sacrificed interior volume for a fastback roofline. The manufacturer describes it as “coiled yet poised, the stylized potential of the e-tron Sportback is clear from any angle — it’s designed to attract, electrify and generate envy of ownership,” making us cringe at the sheer magnitude of its pomposity. Based on the sales record of e-tron models, we may not be alone in feeling that way.

While plenty of outlets praised the model for its luxurious ride and upscale interior with lavish technical inclusions, we’ve come down hard on its production troubles and lackluster range. That’s likely the result of us mistakenly thinking cars should be broadly useful, especially SUVs and crossovers. But we’re also hyper-critical grumps and Audi also failed to deliver on the one item that set these cars apart from their internal combustion counterparts — the battery. Our hope was that the formula would be improved for the brand’s next EV, and that does seem to have happened.

Audi just debuted the Q4 Sportback e-tron Concept to complement the Q4 EV that appeared at the 2019 Geneva Motor Show.

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  • Kwik_Shift_Pro4X Poop or get off the pot.
  • TheMrFreeze The wife unit and I refuse to buy a white/black/grey/silver car...life's too short for boring. As it happens we both drive orange cars right now but slightly different shades. Total coincidence, just happened that the used cars we found that met our requirements (ie: manual trans and at least some amount of character) both happened to be orange. My previous daily driver was orange as well, again total coincidence...they just seem to find us I guess...
  • Marcus36 In other words...."WE have no idea what we are doing"
  • Donald This is what happens when you make your wife CFO. This is all the result of accounting problems. And could’ve been avoided with a reserve of liquidy.
  • Rochester When I was young, a number of girls I dated wanted to own a Jeep. I didn't understand (and don't like them myself), but it was certainly something. So good for Jeep leaning into that.