Certain extraordinary circumstances can move a vehicle from the standard Rare Rides classification and into Concentrated Rides. Take today, for instance, where a concerned collector has gathered together 24 Chrysler Imperials in a California desert.
The why here is unclear.
We introduced the new Buy/Drive/Burn series back in December via a QOTD post (read that first for the rules). Shortly afterwards, the inaugural post in the series tackled the destruction of one of a trio of new luxury coupes. Those powerful and modern coupes are at the higher end of the market, which is just about the only place one finds luxury coupes today.
It wasn’t always that way — there used to be personal luxury for the masses. Coupes in the finest brougham tradition, exuding class, elegance, and sophistication. One of the [s]best[/s] years for the personal luxury coupe (PLC) was 1980, right at the height of malaise and the downsizing trend. All are superb vehicles, surely. Which one burns, and which goes in your driveway, and which do you simply borrow from a friend?
And no, the Bonneville isn’t in the running. Too easy.
Examples of the Chrysler Cordoba continue to show up in the self-service wrecking yards I frequent, though I tend to skip the ones that are particularly wretched and break out my camera only when I’m in the presence of a Cordoba that still has a certain personal luxury aura.
So far in this series, we’ve seen this ’76, this ’78 (which provided me with a classy Corinthian Leather couch), this ’79, and this ’80, and now we have this fairly straight ’79 that I saw in an icy Denver yard last week.
So far in this series, I’ve had no luck finding Chrysler Cordobas from the first couple years of production. We’ve seen this ’78 (which provided me with a beautiful Corinthian Leather garage couch), this ’79, and this ’80 prior to today, and now we’ve got a genuine, Ricardo-approved 1976 Cordoba.
After yesterday’s Junkyard Find, which was AMC’s answer to the very successful Chrysler Cordoba personal luxury coupe, it seems only right that we look at the car that inspired AMC’s marketers to start searching maps of Spain for car names: the Chrysler Cordoba. Here’s a ’79 that I spotted at a Denver self-serve yard last week.
When I saw the interior of today’s Junkyard Find, I knew: I must have that Corinthian Leather bench seat! Maybe I’ll put it in the back of my ’66 Dodge A100 van, or maybe I’ll just convert it into a comfy, Ricardo Montalban-grade garage couch. Either way, I returned to the junkyard yesterday with a sense of grim determination: that seat will be mine!
We all make fun of the Cordoba now, but we mustn’t forget that Chrysler’s personal luxury coupe sold quite well back in the day, helping slow the company’s slide towards what appeared to be certain doom. I’m going to follow up yesterday’s junked early-70s personal luxury coupe with one built a little later in the decade.