#ChryslerConcepts

From the late 1940s into the 1960s, Chrysler had most of its high profile concept and show cars fabricated by Ghia in Italy. Chrysler liked how the Italians did high quality work at prices far below what union labor would have cost them in Detroit, and Ghia liked the work and the revenue as Italy was rebuilding after World War II.

The relationship was mutually beneficial in more ways than just financial. Styling and technical ideas flowed in both directions between Highland Park and Turin. Giovanni Savonuzzi scaled down Chrysler design chief Virgil Exner Sr.’s Chrysler D’Elegance concept into Volkswagen’s Karmann Ghia. Exner, for his part, was perfectly happy to put Chrysler corporation nameplates on concepts that originated at Ghia.