#Chrysler200

Chrysler marketeer Olivier Francois has been a master at getting enormous buzz from Chrysler’s Super Bowl commercials. Two years ago, they launched the memorable Imported From Detroit ad for the Chrysler 200, using music by Detroit area rapper Eminem. That ad was said by many to be more memorable than the 2011 200, a warmed over Sebring, every car writer’s favorite whipping boy. Chrysler has an all-new 200 that it just revealed at the Detroit auto show less than a month ago and to get the buzz going on the new car, Francois has tweeked the 200’s tagline to “American Import” and instead of hiring someone contemporary like Mr. Mathers, Chrysler’s Global Hue ad agency went old school and engaged Bob Dylan to appear in, provide music and perform the voiceover for the Chrysler 200’s new Super Bowl spot. I’m also wondering if Bob didn’t also write some of the ad copy.

Please welcome Juan Barnett to TTAC.

While sitting in a Mossy Oak Ram, a very-real and very-camouflaged version of Ram’s 1500, I watched the all-new Chrysler 200 roll on to the stage in Detroit. After crowning the 200 as Chrysler’s flagship sedan (Sorry 300!) in his speech, the Chrysler executive went on to tell the crowd that they were likely familiar with the 200’s platform, because of cars like the Alfa Romeo Giulietta.

Even when manufacturers restrict access to events, press fleets and product previews, TTAC manages to get the juicy details, thanks to an overlooked segment of the automotive industry. Our network of supplier sources is far and wide, spanning all tiers and market segments, and our latest bit of information comes from one source, who raised an interesting question about the Chrysler 200.

Reader Summicron manages to both praise Jack’s review of the Dodge Avenger while also bringing up a very interesting point. Summicron writes

Baruth does the best job I’ve ever seen of answering the question:

“What does this hardware actually do?”
versus:
“What will snobs think of me if I buy it?”

This immediately made me wonder what vehicle is most unfairly maligned by the auto press and popular opinion?

Sub-prime finance has attracted a bit of interest (no pun intended) over at TTAC lately, and the segment itself has experienced phenomenal growth in the post-bailout era.

Auto lending site www.carfinance.com released a list of the top 10 most popular new and used vehicles as purchased by sub-prime buyers over the last six months. While it’s not the most complete list by any means, it does give us a glimpse into the choices of sub-prime buyers. As far as we know, no such list has ever been compiled prior to this.

(NSFW Language)

Chrysler is launching a series of “buzz cars”, a fancy name for special edition package that will ostensibly maintain consumer interest in their cars as they progress over the model cycle.

So you want your next car to be a cheap drop top that seats four? If you live in America, your options are strangely limited. By my count, only five convertibles are available on our shores that seat four and cost under $30,000. If you cross the “convertible hatchbacks” (Cooper and 500c) off the list you’re left with three options. The Mitsubishi Eclipse Spyder, Ford Mustang and the former king of the convertible sales chart: the Chrysler Sebring 200. Does this re-skinned front driver have what it takes to win back the “best-selling convertible in America” crown?

A USA Today interview with Sergio Marchionne revealed some interesting details about Chrysler’s future product plans – among them, a wider adoption of the Dodge Dart/Alfa Romeo Giulietta platform, a possible small hatch dubbed the “Chrysler 100” and Alfa Romeos built on American soil.

Chrysler is facing a dilemma straight out of “Sophie’s Choice” – whether or not it should kill the wretched Dodge Avenger to help the marginally better Chrysler 200 thrive. But words straight from the mouth of Dodge boss Reid Bigland made it seem like it’s all but a done deal.