An Exploration of the Cars and Chronographs Connection

They say that the first auto race happened about five minutes after the second car was built, and there was probably an obvious winner (heck, the first “official” US auto race only had six starters, and two finishers). But progress begets parity. Before long, the cars started to get closer to one another in terms of performance and the drivers’ relative talents became more and more important to ensuring victories – but talent is a tough thing to eyeball. You need something a little more precise.

What you need, is a watch. Ideally, something you can depend on to deliver accurate results, lap after lap, shine or rain. Maybe something Swiss, you know?

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