GM added more capacity to its Chinese Baojun brand by opening a factory in Liuzhou, southern China. Plant and brand are part of the SAIC GM Wuling joint venture, where GM holds 44 percent, SAIC 50 percent, with 6 percent held by Wuling.
Baojun started with the Baojun 630, a compact sedan based on an older Buick Excelle/Daewoo Lancetti platform, later the Le Chi was added, a rebadged Chevrolet Spark. By 2015, Baojun wants to have a total of five models, Reuters says.
Baojun is one of China’s joint venture brands, which we at TTAC like to call “fake Chinese brands.”
When you have a larger joint venture with a Chinese automaker, at some point it will be strongly suggested to you to create a Chinese brand. At least this is how The Financial Times understands it: “Foreign carmakers wishing to build new plants or add capacity in China’s burgeoning car market are being told by the government that if they wish to expand, they must develop a low-cost local car brand.”
Early fruits of these suggestions can be seen at the Shanghai Auto Show.
FreedMike$27,000 adjusted and the heater was optional? Wow, how things have changed...
ZangI’m sorry but does anyone desire GMC products? Looks are subjective but across the board GMC kinda makes a case for taking home the ugly trophy. Their full size trucks look like a parody of full size trucks- like they couldn’t figure out anything original so they came up with… that. I get they’re playing for an upscale image but cmon son, with the Terrain and Acadia on the lot we all know you ended up here after the Lincoln/Cadillac/Toyota dealer encouraged you head to their pre-owned section. Combined with the zero credibility they have with the off road / overlanding crowd (you dont take the current Canyon off road unless you want a quick way to empty your engine of oil), GM’s reputation for building crappy vehicles, and the fact even their white trash customer base prefers RAM … who is this for?
FreedMikeThis car looks terrific from the front. Then we have the back end...I don't think the "very expensive halo car" approach is a bad one at all (though I'd price this a LOT lower than $300,000), but the "ugly $300,000 halo car" approach is going to fail. And I think the Lyriq - which has the same horrid rear-end treatment - is going to fail too. Is it too late to restyle this car? God, I hope not.
Corey LewisThis is a great idea, and I like it on the regular Bronco.Don't care about it on the Bronco Sp, where it's very fake.
FreedMikeBy the time you add in the inevitable dealer markup, you might as well find a nice old-school Bronco, like this one. https://bringatrailer.com/listing/1969-ford-bronco-114/