China's Auto Market Revisited

Chinese auto sales grew 4.4 percent last month vs a year earlier, rising to 2.07 million vehicles, according to tabulations released by the government-backed China Association of Automobile Manufacturers (CAAM) on Monday. This is actually better than its preliminary assessment suggested, with the new figure helping put an end to a 21-month slump of declining automotive sales.

Unfortunately for the region, it doesn’t seem to be indicative of a full recovery. In its report, CAAM noted that the rebound may be only temporary. Last month’s figures were primarily elevated by commercial vehicles, which saw record growth at 32 percent (year over year). Passenger vehicles also saw their numbers improve from the month prior, but they still down 2.6 percent in April. The improvement is widely seen as the result of backlogged orders that couldn’t be completed during the most prohibitive period of the pandemic, as well as the Chinese Communist Party ordering more work vehicles to stimulate the economy.

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American Automakers Losing Footing in China's Wonky Market

Last week, we looked at how the world’s largest automotive markets are coping. If you’re interested in an abridged version, they could all be doing better. We also noted that China was getting around to summarizing its summer sales data. Well, that ship has since come in, and it was full of corpses. The country has endured three straight months of falling car sales after years of consistent growth.

As the world’s largest automotive market, China impacts just about every other industrialized nation on the planet. Unfortunately, the China Association of Automobile Manufacturers (CAAM) reported that influence helped the market share of U.S. brands fall to 10.7 percent in the first eight months of 2018 versus 12.2 percent just one year earlier. The association’s assistant secretary general, Xu Haidong, said this decline could be attributed to American firms inability to refresh their lineups in a timely manner and definitely had nothing to do with the trade war, anti-American sentiments, or the boycotting of U.S. brands by Chinese consumers.

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  • Tane94 Boohoo. Dealers are quick to sell above MSRP when a model is extremely popular or has a limited special edition production run. I shed zero tears for them over this Nissan situation.
  • Jkross22 I'd imagine there's a booming business available for EV station repair.
  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.