In 1996, General Motors unveiled the first modern electric car: The EV1. Built to prove that GM could satisfy California’s then-new zero-emissions regulations, the EV1 was a quick, efficient, electric two-seater that could be plugged into a standard 110 outlet. By all accounts, the car was well-loved by its owners lessors, but wasn’t profitable enough for GM to make a business case for the development of an EV2. GM halted production after the 1999 model year.
What if they hadn’t stopped there, though? What if, instead of cancelling the EV1, GM had decided to build on everything they’d learned about EVs and doubled down on it, using economies of scale to drive down costs to a level that could have been profitable? What if they had a platform that they already knew they were going to make hundreds of thousands of, every year, standing by at the ready? And, finally, what if that platform had been sturdy enough to carry around an extra thousand pounds of battery without breaking a sweat?
They did, and the 1999 Chevrolet Silverado EV2 is the story of GM dominance that never was.
With full-sized pickups replacing luxury vehicles for many Americans, fancy crew or double cab trucks have become so popular, General Motors didn’t even bother introducing a standard cab variant of the 2019 Chevrolet Silverado at launch. Hopefully, you weren’t one of the poor schmucks who ended up being laughed out of their local Chevy dealership over the holidays while on a noble quest to bring home a new, reasonably priced pickup from the current model year.
Assuming you weren’t, or were and didn’t purchase from a rival manufacturer, we bring good tidings. Standard cab Silverados should start appearing on dealer lots relatively soon.
I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?