General Motors Believes Diesel Lovers Haven't Stopped Loving Diesels

General Motors’ diesel-powered midsize pickup trucks are the only midsize pickup trucks available in America with diesel engines. GM’s Chevrolet Cruze is the only compact car on sale in America with a diesel engine. Although the Mazda CX-5 is scheduled to arrive later this year, diesel-powered editions of the Chevrolet Equinox and GMC Terrain will be the first small utility vehicles with diesel options.

With all the negative diesel press earned largely by the eruption of Volkswagen’s emissions scandal in September 2015, is GM’s investment in America’s diesel market a complete and utter waste?

GM obviously thinks not. “I don’t think diesel customers forgot why they liked driving diesels in the last two years,” GM’s vice president for global propulsion systems, Dan Nicholson, tells Automobile. “They didn’t forget about the driving character or the fuel economy.”

Moreover, Nicholson says of the tens of thousands of former Volkswagen TDI owners, “We don’t think those customers went away.”

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Official 2018 Chevrolet Equinox Diesel Fuel Economy Numbers Don't Quite Get to the 40-MPG Mark

General Motors’ expectation that the 2018 Chevrolet Equinox Diesel would climb to the arbitrarily important 40 miles per gallon marker will not be fulfilled by the production Equinox.

In accordance with Environmental Protection Agency procedures, the Equinox 1.6TD comes up short of the 40-mpg highway marker by a single mpg.

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2018 Chevrolet Equinox Diesel Priced From $31,435

A limited lineup for the diesel-powered 2018 Chevrolet Equinox has resulted in official pricing that ranges from a low of $31,435 (including delivery) for the Equinox LT to a high of $35,680 for an Equinox Premier AWD Diesel with no options.

Maxed out, according to CarsDirect, the Equinox Diesel becomes a $40,195 compact Chevrolet crossover once the Sun/Sound/Navigation and Confidence/Convenience packages are added to the Premier AWD.

But how much extra does the diesel-powered Equinox actually cost?

That’s more difficult to determine.

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  • SPPPP I got a kick out of the three paragraphs beginning with "As a reminder..." and ending with "straight(ish) line". In no small part because they showed up twice in the article. As I scrolled past the next picture, I was gleefully excited to see if they would show up a third time. But no, the rest of the article continued as normal. Competent though it was, the magic was gone.
  • SPPPP Just an observation - at $1.66 billion for a target 1,800 buses, that's $922,222.22 per bus. I know they will need chargers, but still ... doesn't that seem pretty un-ambitious? Couldn't they put more than 20,000 Ford E-transit electric vans on the streets for the same price?
  • Kosmo The power figures for the 3.0 diesel are impressive, especially compared to the 3.0 diesel in our 2007 Sprinter.(Ralph Nader enters room) How do those STEEL bumpers affect crash safety?
  • Kosmo Magnum Wagon reboot would be the schizzle!
  • Redapple2 Guys. 80 K? Who buys these? I mean professionals- Doctors Lawyers, Engineers, Coder beta boy whatever, have the money but dont buy the cave man, bro dozer. The red necks that want them make peanuts. So>? Redneck contractors buy them? Those that can write it off thru the business (and burn company gas)