Chevy Announces the 2024 Colorado ZR2 Bison

Chevy recently overhauled the Colorado pickup, and we’re now learning more about its hardcore off-road trim. The 2024 Colorado ZR2 Bison sports multiple skidplates, massive 35-inch tires, beefy off-road suspension, and goodies from American Expedition Vehicles (AEV).

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GM Reveals Bison Pricing As Midsize Living Hits 50 Grand

As we told you earlier, midsize pickups are enjoying a healthy upswing in sales this year — a trend that’s sure to continue in 2019 after the release of the Ford Ranger. It’s generally agreed that this segment is not an afterthought, and might be something worth investing in for automakers lacking a less-than-big truck model. Ram’s got one on the way, too.

For General Motors, which enjoys major segment share via its Chevrolet Colorado and GMC Canyon, the sky seems to be the limit for its midsize clan, and that goes for price, too. With the Colorado ZR2 Bison, the automaker has a truck that more than doubles its entry price.

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Bison Territory: Chevrolet Colorado Poised to Head Further Off-road

With its jacked suspension, cutaway front fenders, and upgraded rubber, the Chevrolet Colorado ZR2 appeals to midsize pickup buyers who aren’t in the habit of staying on dry, safe pavement over the course of a weekend. But, while the ZR2 is the General Motors vehicle most cut out for Oregon Trail work, there’s always room for improvement.

In a bid to satisfy these adventurous customers, GM appears ready to offer a better off-roader.

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  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉