Chevy Announces the 2024 Colorado ZR2 Bison

Chevy recently overhauled the Colorado pickup, and we’re now learning more about its hardcore off-road trim. The 2024 Colorado ZR2 Bison sports multiple skidplates, massive 35-inch tires, beefy off-road suspension, and goodies from American Expedition Vehicles (AEV).

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GM Reveals Bison Pricing As Midsize Living Hits 50 Grand

As we told you earlier, midsize pickups are enjoying a healthy upswing in sales this year — a trend that’s sure to continue in 2019 after the release of the Ford Ranger. It’s generally agreed that this segment is not an afterthought, and might be something worth investing in for automakers lacking a less-than-big truck model. Ram’s got one on the way, too.

For General Motors, which enjoys major segment share via its Chevrolet Colorado and GMC Canyon, the sky seems to be the limit for its midsize clan, and that goes for price, too. With the Colorado ZR2 Bison, the automaker has a truck that more than doubles its entry price.

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Bison Territory: Chevrolet Colorado Poised to Head Further Off-road

With its jacked suspension, cutaway front fenders, and upgraded rubber, the Chevrolet Colorado ZR2 appeals to midsize pickup buyers who aren’t in the habit of staying on dry, safe pavement over the course of a weekend. But, while the ZR2 is the General Motors vehicle most cut out for Oregon Trail work, there’s always room for improvement.

In a bid to satisfy these adventurous customers, GM appears ready to offer a better off-roader.

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  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.
  • The Oracle These are all over the roads in droves here in WNC. Rarely see one on the side of the road, they are wildly popular, capable, and reliable. There is a market for utilitarian vehicles.