#CaseStudyOfIncentives

In my recent test of the 2015 Ford Expedition, I wanted to give a sense of real-word pricing rather than just MSRP, so I quoted TrueCar’s estimate of the average discount available on the vehicle. I had planned to quote available cash and lease incentives direct from Ford’s website, but after 15 minutes of research my head started hurting and the story would have been longer than DeadWeight’s diatribes on what’s wrong with Cadillac.

So let’s take a separate look at the quagmire of incentives that Ford offers you to buy an Expedition. Before you click the jump, do you know the expansion of the above acronym “RCL” ?